Author Archive: Troy Craig

5 Great Brand Activation Methods You Can Use Today

If you want to know about the different methods you could use to activate your brand, you are in the right place. There are several ways that you can use to push your brand name on everybody’s lips apart from the traditional advertising. Below is a description of the top five greatest brand activation methods that you can start using today

Take your brand to social media

Have you ever thought about the power of social networks? Sites like Twitter, Facebook, Whatsapp, Instagram and Snapchat offer great free-of-charge platforms where you can build and promote your brand. Showing expertise in a given area can result to a large following on these platforms. If you are capable of staying on-topic and relevant, you will garner a valuable and engaged audience on social media which may be the right step towards activating your brand. Talk back your followers by responding to their comments on your social media pages in a timely and friendly manner. You can check out some of the brands that are doing well on social media such as Starbucks for inspiration.

Sponsor an event

Sponsoring an event or product is one of the sure ways of reaching your target audience and increases your brand awareness. If you are willing to sponsor an event or a product, choose wisely. Whatever that you are sponsoring should relevant to your target audience and should bear the appropriate message. You should be wary of PR disasters that may happen leaving your company in great limbo. There are various free to use online services which can help you in finding appropriate sponsorship opportunities which will sell your brand to your target audience. An example of such a service in the UK is sponsormonster.

Influencer marketing

Over the past one year, companies have spent more than $600 million on influencer marketing programs on various social media platforms. Influencer marketing by word of mouth marketing. Brand marketers appreciate the fact that word of mouth marketing is the best form of promoting your brand. Most of us will more likely trust a recommendation or an opinion from someone we know. Influencer marketing is one way of getting that word of mouth brand promotion online rather than in person. In the real sense, influencers are not aren’t friends with the people who follow them online, but they can influence their decisions. In most cases, influencers are thought leaders and trendsetters and their followers respect their opinions and recommendations since they look up to them. If you partner with the right influencers, you can easily introduce your brand to new audiences.

Launch a PR program

Press coverage is essentially equal to free advertising, but there is much more to it since the editorial has credibility and is more likely going to convince potential customers to check out for your brand. Try as much as possible to come up with a newsworthy angle of your brand which appeals to the eyes of the editors. Perhaps you could come up with a personal story telling people about how you started your brand with the aim of encouraging anyone who reads the story. The bottom line is that you should think about something interesting that will help you push your brand to the local or national media.

Photo Booth Marketing

Brand Activation Photo Marketing is a recent trend that has really picked up among businesses. Whether you’re doing a product launch, want to build team camaraderie, or simply want a new audience to find out about your business, photo booth marketing consists of a backdrop which features your logo and products, and it’s a great social media tool since your employees will often be tagged in photos and their friends and associates can see your photos spread out virally.

Join hands with other brands

Whoever said that there is power in numbers didn’t lie. If you are capable of identifying other brands that are targeting the same kind of audience as you, but who aren’t direct competitors, there is no harm in joining hands for mutual benefit. For example, a florist can join hands with the local bridal shop and offer discounts on wedding flowers.

History of Photography and It’s Impact on Humanity

There was always a desire to capture light, to draw nature, so that the term photography comes from the Greek word “photos” – light and “graphein” – drawing.

The development of photographic processes began with the recognition that certain chemicals change their hue or color due to their exposure to light. In the year 1800, Thomas Wedgewood takes a picture of a piece of leather impregnated with silver nitrate, but fails to prevent progressive blackening. In 1819, John Herschel discovers how he can fix the engraving he has obtained.

One of the first photographs – 1826 – Niepce

However, the first photograph was made in 1826 by Joseph Nicephore Niepce. Known as “Window View in Le Gras” was made from a window that had a view of the roofs next to Niepce’s house, with an eight-hour exposure. From 1829, Niepce collaborates with Louis Daguerre, who in 1837 announces a new chemical and physical process – daghereotipie – which gives nature the chance to reproduce and not just to draw as it did before. This method reduces exposure times, and the picture is more stable.

In 1939, in a photograph of the Du Temple street in Paris, Daguerre shoots the first person. The exposure period, although much shorter than the first photo, was about ten minutes, while the street was moving, less a person who apparently stood there at the time to polish his shoes And two more people sitting at a table. The image is reversed, as is the case with all the dagheteriod photos. This year, this technique has been provided for free to the world.

In 1873, Edward Muybridge made several consecutive shots of a running horse in a short time. They sensed, demonstrating that it was possible to record the movement.

Other important moments are represented by the year 1868 when Louis Ducos du Haron patented a method of coloring the photographs and the year 1888 when the first camera to use Kodak was introduced.
In 1895 the cinema was invented by Lumiere brothers.

The first photo where people appear

Impact of the first photos

The emergence of these visual documents of personal and public history has generated vast changes in people’s perception of history, time, and themselves. Photo has become an indisputable proof of an event or experience.
In order to respond to the high interest for more images, the photos have tried to capture as many natural and manufactured phenomena as possible. Thus, at the end of the 19th century most households had photographic collections in three main forms: the family album, albums with views from various parts of the world, and boxes with stereoscopic cards that could create a three dimensional illusion.
This new technique surprised things that were not believed to be possible – such as the fact that during the run the horse breaks out of the ground, as evidenced by the images captured in 1873 by Muybridge.
The French’s acceptance of art was that it had to imitate nature as faithfully as possible. Therefore, an industry that could produce a result identical to nature would be Absolute Art. From that moment on, all the population, like Narcissus, ran to see their image on a piece of metal.

Photography during the war

Thanks to this technique, exploration expeditions could be documented, displaying images that could not be seen before by so many Western people. The wars have also been documented. Thus, Roger Fenton, who photographed the Crimean conflict, and Mathew Brady, who documented the Civil War in America, were the first to provide graphical proofs from the front, showing the home of the real face of the wars.

In the Crimean War, the realism of the photographs, though they did not show fights, explosions, wounds, blood (because the worsening of the war was desired to divert the public’s attention from the unfair military management of the government) also impressed those who were left behind.
About the civil war in America, historians say it has changed the war in many ways. First, it allowed families to keep a representation of those who left home, but also gave the soldiers a chance to have a picture of them with their loved ones. In fact, for the first time, images representing both the horror of the war and the bodies were presented. Thus, the terrible reality of the war was made known, and through these pictures no one could deny it. These black-and-white images have changed homeworkers’ perception of what’s been done on the front, demonstrating what is repulsive, brutal, disgusting and hideous, thus transforming the population into eyewitnesses of carnage.

Photography as a model of objectivity for journalism and manipulation of truth

The most important thing about photojournalism was that it was able to illustrate the problems of society and present it to the whole population. This has led to a change in the opinion of many people on society.
Also, due to photojournalism, advertising and the notion of product promotion emerged, whereby companies could show their customers what they are selling. The fashion industry and the idea of ​​celebrity have changed because it has created a way to be extremely visible and the focus of attention.
By the end of the 1980s, when digital photography technology came into being, it gave photographers the chance to be more creative.
However, this change may be harmless, such as modeling the features of a face, or it can mean changing the truth by inserting / removing items from the original picture.